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The Market
Media Planning & Buying Agency - We grow brands with intelligently planned media. Part of award-winning digital network, TIPi Group.
The Client
An online casino company.
Santa Maria Casino
The Challenge
Maria Casino’s app needed to establish its presence in an already competitive and saturated market. The clients primary aim was to deliver an efficient mobile strategy to acquire high quality users on a limited budget across five markets: UK, Norway, Denmark, Sweden and Finland.
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The Solution
The Market’s mobile strategy involved building a smart framework that would allow the testing of various platforms, partners and inventories and their differing capacities to drive efficient acquisitions. In addition, The Market devised a digital social strategy across Facebook and Twitter where engagement and performance was known to be strong, as well as programmatically via DSPs to gain access to larger pools of inventory.
Through regular granular analysis of requested sub site and app ID placements, as well as scrutiny of user behaviour post install, The Market was able map the seasonality of user propensity to install and deposit in addition to establishing a pool of top performing partners that could consistently deliver below the FTD goal.
Measurement and analysis was key to the project. The team focused on providing critical feedback to the client on varying creatives produced and regularly optimised the campaign using information from weekly performance reviews to improve spend efficiency.
Results
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23% below cost per first time deposit target across 5 markets
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1st app store ranking across Card and Casino category in Sweden
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What the client says
Uno flip free download. Jump into a new UNO® experience with the UNO FLIP!™ DLC! Rediscover the matching game you know with a double-sided deck that gives classic gameplay an exciting twist. Use the special Flip card to flip the deck and reveal an entirely new set of. UNO FLIP is the classic card game of UNO with a challenging edge. It features a dark side and a light side, with the latter being the set of the classic UNO card. The special FLIP card means everyone must flip to the opposite side, and play with the new set. Get set to play with all new action cards to spice things up, and remember to shout UNO! Uno Online lets you play the popular Uno card game in your web browser. The aim of the game is to be the first player with no cards, similar to other Crazy Eights style card games. Play Uno Online with 2, 3, or 4 players. Jump into a new UNO® experience with the UNO® FLIP!™ DLC! Rediscover the matching game you know with a double-sided deck that gives classic gameplay an exciting twist. Use the special Flip card to flip the deck and reveal an entirely new set of. Uno Flip is a fun version of Uno that deserves some serious attention. It is very similar to classical Uno, but with a light and dark version of itself along with different action cards.
We were thrilled with the ROI from the campaign that The Market delivered. It boosted brand awareness, traffic, and most importantly, new players for Maria Casino. We needed to create something targeted and relevant to reach new audiences and grow the Maria Casino brand in the UK. The Market surpassed our expectations and we were thrilled with the results.
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